Privacy policy
OUR PRIVACY PROMISE
You choose and you decide how you want to hear from us and you can change your mind at any time.
We’ll keep your data safe, won’t sell it to any third parties and won’t keep anything longer than necessary.
OUR PRIVACY POLICY
This privacy policy sets out how Emi Floral Designs uses and protects any information that you give when you use this website.
Emi Floral Designs is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified by when using this website, then you can be assured that it will only be used in accordance with this privacy statement. We may change this policy from time to time by updating this page. We will notify you of any significant changes, but it is your responsibility to check this page periodically for changes.
When Emi Floral Designs collect and process your personal data we are doing so on our own behalf, and not on behalf of any third parties. This means that Emi Floral Designs is termed a data controller under the terms of data protection legislation.
THE LEGAL BASES
The law on data protection sets out a number of reasons for which a company may collect and process your personal data including:
Consent - for example, where you have ticked a box to receive emails
Contractual obligations – for example, where we need your data to fulfil our contract with you
Legal compliance – for example, where the law requires us to
Legitimate interest – where we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not impact your rights, freedoms or interests.
WHAT INFORMATION WE COLLECT
We may collect the following information:
Name
Contact information including email address
Demographic information such as postcode, preferences and interests
Other information relevant to customer surveys and/or offers
PURPOSE OF PERSONAL DATA PROCESSING
Legitimate interest – contract
Creating an online account, setting up your online account details and communication of any updates to your account.
Legitimate interest – contract
Signing up for marketing communications as part of online account creation,
communicating product updates, news, competitions and promotions by email, SMS and postal direct mail.
Legitimate interest – commercial
Signing up for email newsletters online not as part of account creation,
communicating product updates, news, competitions and promotions by email.
Consent – gained through opt-in at point of sign up
Completing an order form on the website Dealing with an order and providing
you with information about your products, delivery and service.
INFORMATION WE COLLECT AND WHY
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
How we use your name and contact details
To deliver your purchase to you, thereby fulfilling our contract with you
Send you messages - for example, order updates – so you know when your order will arrive
Send you information by email, SMS or direct mail about our promotions, products or services, to keep you up-to-date. You can opt out at any time
Fraud prevention. This is necessary and protects both of us
Understanding what our customers like, so we can give you what you want and improve our products and services
Your payment information
Take payment and give refund, to carry out our contract with you.
All information is anonymised and not kept, see our Security & Cookie Policy for any more details about this
Fraud prevention and detection, this is necessary and protects both of us
Your contact history
Any contact we’ve had - either written, by email, over the phone, webchat or on social media
How we use this information
Provide customer service support and to carry out our contract with you, so we can give you the best service we can.
Purchase history
What you’ve bought and what you’ve stored in your basket for another time
How we use this information
To sell you things
Legitimate commercial interest
Provide customer service support and process return, to carry out our contract with you
Understanding what our customers like, so we can give you what you want and improve our products and services
For product or experience feedback or research, from time to time we may ask you to review your product or experience to help us improve
Information about your device and how you use our website
Information about how your browse our website and that you give us when you browse our site, including your IP address and device type.
How we use this information
To improve our website and set default options for you – for example country and currency
To improve your shopping experience
To protect our website
To prevent fraud which is necessary and protects both of us
SHARING PERSONAL DATA
We do not sell any personal information to any third parties. However we do share your data with the following types of companies so that we can provide our services to you:
Companies that help get your orders to you – for example, delivery companies, warehouses and payment service providers
Professional service providers – for example, data agencies, website hosts and marketing agencies to help with things we are not able to do ourselves
Fraud prevention agencies
If you have said we can, we’ll send you marketing messages by email, SMS or direct mail. Sometimes, we may use purchase history or saved items to increase our knowledge or what our customers like, so that we can make sure we’re talking to you about things you’re interested in.
You can stop receiving marketing messages by:
Updating your settings in My Preferences in your account online
Contacting us on 01525 402222 or emifloraldesigns@yahoo.com
Clicking unsubscribe link on any email.
We will update your information as soon as possible, but please note it may take a few days for all our systems to update.
KEEPING YOUR INFORMATION
We’ll hold on to your information for as long as is necessary for the purpose for which it was collected or as is required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions.
At the end of that retention period your data will either be deleted completely or anonymised – for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and planning.
Some examples of customer data retention periods:
Orders
When you place an order, we’ll keep the personal data you give us for two years so we can comply with our legal, financial and contractual obligations.
Inactive accounts
If you’ve not used your account for more than two years, it will be flagged as inactive and we’ll contact you to ask whether you want to keep it open. Unless you reply to say ‘yes’, we’ll close the account and delete or anonymise the personal data associated with it.
See our Data Retention policy for more details.
YOUR RIGHTS
Your rights relating to your personal information:
The right to know whether we are processing your personal data, and to access the personal information we hold about you, free of charge
The right to be informed – you have the right to be told about the collection and use of the personal data you provide. This privacy policy sets out the purpose for which we process your personal data and how long we will keep your data.
The right to correct personal data when incorrect, out of date or incomplete. This can be done by contacting us on 01525 402222.
The right that we delete your data, stop collecting or processing it, in some circumstances. This can be done by emailing emifloraldesigns@yahoo.com and requesting for your data to be deleted. We will look at your request and inform you of our decision within 28 days.
The right to stop direct marketing messages (through specific or all channels). This can be done by logging into your online account and updating your marketing preferences, using the ‘unsubscribe’ link at the bottom of any promotional email sent from Emi Floral Designs (this option will only stop you from receiving promotional emails from us.
We aim to stop sending you any marketing messages (through specific or all channels) within 28 days of your request.
The right to withdraw consent for any consent-based processing. This can be done by contacting emifloraldesigns@yahoo.com
The right to complain to your data protection regulator – in the UK, the Information Commissioner’s Office
COOKIES
We use cookies on our website – for more information please see our Security & Cookies Policy
HOW TO CONTACT US
We hope this Privacy Policy has been helpful in explaining how we use your personal data and your rights. If you have any questions that haven’t been covered please contact emifloraldesigns@yahoo.com
This policy is regularly reviewed, any major changes will be communicated directly to our customers.
Last updated 13.05.23